Google Visual Identity

Via The Rivalry:

We were invited to create a new visual identity for GOOGLE that would adapt to the ever-evolving multi-screen world, without losing the speed and simplicity users love. No small task with over 12 billion searches made monthly and ~200 GOOGLE products to consider. The result is a dynamic system of components beyond the iconic logo.

Really fascinating look into the development of the new look and the variety of products that The Rivalry had to take into account while putting together the evolved form of Google’s iconic look.

Given how it was covered during the initial reveal, I always assumed that Google had developed the logo in-house. It’s interesting to see not only a company the size of Google taking much of their design work outside of its own walls but also having their Material team work so closely alongside other design firms.