Sean Parker, Napster co-founder and ex-Facebook president, is cooking up another big project.
If it sees the light of day, it’ll cost you $150 to buy the set-top box that transmits movies the same day they come out in the theatres. Every title will be available for you to watch within a 48-hour period, but you’ll have to pay $50 every time you view it. Steep, but at least you can watch movies in peace, without screaming kids and loud adults in the background.
$50 might seem steep but with the prices of movies going up because of new features, costs, things like 3D, D-Box, etc, it’s really not that much of a stretch. Going to a movie with a friend would run you close if not over this amount when you include consessions and whatnot.
Personally, I’d see a heck of a lot more movies on release day if this where an actual service.
More of Hollywood weighs in on the idea of Screening Room:
Others in Hollywood are opposing Screening Room for reasons beyond profits. James Cameron and Jon Landau, his producer, said last month that they are “committed to the sanctity of the in-theater experience,” Landau said they both believe the film industry shouldn’t give consumers an incentive to skip going to cheaters, which they view as the “best form” to experience their work in.
I’d be curious to know when the last time people like James Cameron had to actually sit in a theatre with regular people while they talk, text, and commentate through the entirety of the film. The “in-theater experience”, for me, has often been pretty terrible and is hardly something worth preserving.
And if you needed any more evidence that something like Screening Room is so badly needed, there’s this.
Or maybe not.
Apple Inc. is pressing Hollywood studios for earlier access to movies, according to people with knowledge of the matter, a move that would bolster the company’s iTunes business. 21st Century Fox Inc., Time Warner Inc.’s Warner Bros. and Comcast Corp.
A new challenger has emerged.